{"id":7851,"date":"2017-02-03T00:00:00","date_gmt":"2017-02-02T23:00:00","guid":{"rendered":"https:\/\/idibell.cat\/blog\/2017\/02\/03\/100-000-pebrots-contra-el-cancer\/"},"modified":"2020-05-18T11:43:26","modified_gmt":"2020-05-18T09:43:26","slug":"100-000-pebrots-contra-el-cancer","status":"publish","type":"post","link":"https:\/\/idibell.cat\/2017\/02\/100-000-pebrots-contra-el-cancer\/","title":{"rendered":"100.000 pebrots contra el c\u00e0ncer"},"content":{"rendered":"<p>Ahir es va presentar la III edici\u00f3 de la campanya solid\u00e0ria \u201cPosem-li pebrots al c\u00e0ncer\u201d, impulsada per les entitats de la FECEC \u2013 <em>Junts contra el c\u00e0ncer<\/em> i Condis Supermercats, que compta amb la col\u00b7laboraci\u00f3 de m\u00e9s de 600 voluntaris de tota Catalunya. La iniciativa es desenvolupar\u00e0 avui<strong> divendres i dem\u00e0 dissabte, 3 i 4 de febrer<\/strong>, als <strong>450 establiments Condis de Catalunya<\/strong>, coincidint amb el Dia Mundial contra el C\u00e0ncer (4 de febrer). <\/p>\n<p> En aquesta ocasi\u00f3, apadrinen la campanya: la periodista <strong>Xantal Llavina,<\/strong> l\u2019actor i presentador <strong>Quim Masferrer<\/strong>, l\u2019investigador <strong>Manel Esteller<\/strong>, director del programa d\u2019Epigen\u00e8tica i Biologia del C\u00e0ncer de l\u2019Institut d\u2019Investigaci\u00f3 Biom\u00e8dica de Bellvitge (IDIBELL), i el meteor\u00f2leg <strong>Francesc Mauri<\/strong>. A l\u2019acte de presentaci\u00f3 tamb\u00e9 hi va participar el vicepresident primer de la FECEC i director d\u2019Oncolliga, <strong>Francesc Vi\u00f1as<\/strong>, i la Consellera Delegada de Condis, <strong>Pilar Condal<\/strong>. <\/p>\n<p> \u201cPosem-li pebrots al c\u00e0ncer\u201d t\u00e9 com a objectiu fomentar la solidaritat amb les persones que pateixen la malaltia i difondre la tasca d\u2019acompanyament que realitzen les entitats de la FECEC. Les aportacions recollides es destinaran \u00edntegrament a projectes de suport i atenci\u00f3 als malalts oncol\u00f2gics i les seves fam\u00edlies.<\/p>\n<p> Per tal d\u2019aconseguir una bona recaptaci\u00f3, els <strong>m\u00e9s de 600 voluntaris<\/strong> participants oferiran, avui i dissabte, una bossa amb dos pebrots, un de verd i un de vermell -que aporta la companyia Bio Poniente, col\u00b7laboradora de la campanya- a canvi del preu simb\u00f2lic d\u20191,5 euros. Durant la presentaci\u00f3, el <strong>Dr. Manel Esteller<\/strong> va parlar de les causes del c\u00e0ncer, destacant que \u201c<em>avui diagnostiquem m\u00e9s casos de c\u00e0ncer, sobretot a causa de l\u2019envelliment de la poblaci\u00f3 ja que, amb el pas del temps, hi ha m\u00e9s probabilitats que es produeixin lesions en el nostre material gen\u00e8tic associades amb l\u2019aparici\u00f3 de tumors\u201d. <\/em>Per aix\u00f2, les mesures de prevenci\u00f3 \u201c<em>han d\u2019evitar danyar el nostre ADN: deixar de fumar eliminaria un de cada tres tumors al m\u00f3n\u201d. <\/em> A m\u00e9s, \u201c<em>en oncologia, cada cop m\u00e9s, s\u2019estan incrementant els tractaments a la carta on, en funci\u00f3 del tipus de lesi\u00f3 molecular i cel\u00b7lular del pacient, s\u2019utilitza un f\u00e0rmac o un altre: avui aquests tractaments constitueixen el 30% del total, per\u00f2 aniran augmentant com l\u2019escuma. Als mateixos s\u2019hi sumaran, segurament, els f\u00e0rmacs epigen\u00e8tics que canvien l\u2019activitat del nostre ADN, ja aprovats pel seu \u00fas en subtipus de leuc\u00e8mia i limfomes. Esperem que s\u2019estengui tamb\u00e9 a tumors s\u00f2lids com el c\u00e0ncer de mama, pulm\u00f3 o c\u00f2lon<\/em>\u201d. <\/p>\n<p> Els usuaris del s\u00faper online \u201cCondisline.com\u201d podran adquirir la seva bossa de pebrots solidaris durant els dies 3 i 4 de febrer. Com a anteriors edicions, est\u00e0 previst que la campanya tingui una important difusi\u00f3 a les xarxes socials. D\u2019aquesta forma, els ciutadans estan convidats a pujar les seves fotografies amb la bossa de pebrots tant al <a href=\"https:\/\/es-es.facebook.com\/fecec.federacio\">Facebook<\/a> com al <a href=\"https:\/\/twitter.com\/FececFederacio\">Twitter<\/a> de la FECEC i de Condis (@condislife), amb el hasthtag #pebrotscancer, aix\u00ed com a l\u2019Instagram de Condislife. <\/p>\n<p> Aquesta acci\u00f3 se suma a altres iniciatives que es desenvolupen amb motiu del Dia Mundial contra el C\u00e0ncer, seguint el codi europeu, dirigit a prevenir la malaltia (<a href=\"http:\/\/cancer.gencat.cat\/ca\/ciutadans\/prevencio\/codi_europeu\/\">http:\/\/cancer.gencat.cat\/ca\/ciutadans\/prevencio\/codi_europeu\/<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>divendres i dem\u00e0 dissabte, 3 i 4 de febrer 450 establiments Condis de Catalunya Xantal Llavina, Quim Masferrer Manel Esteller Francesc Mauri Francesc Vi\u00f1as Pilar Condal m\u00e9s de 600 voluntaris Dr. Manel Esteller<\/p>\n","protected":false},"author":6,"featured_media":10698,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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