{"id":21678,"date":"2022-06-16T14:39:53","date_gmt":"2022-06-16T12:39:53","guid":{"rendered":"https:\/\/idibell.cat\/?p=21678"},"modified":"2022-06-16T14:39:53","modified_gmt":"2022-06-16T12:39:53","slug":"un-estudi-neurocientific-realitzat-al-sonard-mostra-que-les-cancons-que-desperten-mes-curiositat-es-recorden-millor-i-ens-predisposen-a-pagar-mes-per-adquirir-les","status":"publish","type":"post","link":"https:\/\/idibell.cat\/2022\/06\/un-estudi-neurocientific-realitzat-al-sonard-mostra-que-les-cancons-que-desperten-mes-curiositat-es-recorden-millor-i-ens-predisposen-a-pagar-mes-per-adquirir-les\/","title":{"rendered":"Un estudi neurocient\u00edfic realitzat al S\u00f3nar+D mostra que les can\u00e7ons que desperten m\u00e9s curiositat es recorden millor i ens predisposen a pagar m\u00e9s per adquirir-les"},"content":{"rendered":"<p>Avui l&#8217;Institut d&#8217;Investigaci\u00f3 Biom\u00e8dica de Bellvitge (IDIBELL) ha presentat del S\u00f3nar+D els resultats de l&#8217;experiment &#8220;<strong><em>Being a Curious Music-Mind<\/em><\/strong>&#8220;, realitzat l&#8217;any passat al mateix festival sota el marc de propostes de l&#8217;Ajuntament de L&#8217;Hospitalet. Aquest innovador estudi ha perm\u00e8s demostrar que la curiositat que s&#8217;experimenta a l&#8217;escoltar noves peces musicals pot predir si ens gastarem diners en aquella can\u00e7\u00f3, l\u2019inter\u00e8s que desperta per con\u00e8ixer m\u00e9s sobre aquella, aix\u00ed com, si recordarem la can\u00e7\u00f3 amb el pas del temps (impacte en la mem\u00f2ria).<\/p>\n<p><strong>Alicia Carrera<\/strong>, DJ de la sessi\u00f3 de l&#8217;experiment; <strong>Robert Zatorre<\/strong>, neurocient\u00edfic de l&#8217;Institut Neurol\u00f2gic de Montreal; i l&#8217;equip de neurocient\u00edfics de l&#8217;IDIBELL i la Universitat de Barcelona liderats per <strong>Antoni Rodr\u00edguez-Fornells<\/strong> han format part de la taula rodona que ha tingut lloc avui a S\u00f3nar+D a la Fira de Barcelona. En ella s&#8217;han exposat els resultats del primer <strong>experiment naturalista<\/strong> on a trav\u00e9s d&#8217;una aplicaci\u00f3 de tel\u00e8fon m\u00f2bil s&#8217;avaluava la curiositat musical que experimentaven 150 persones durant una sessi\u00f3 de m\u00fasica electr\u00f2nica creada expressament per a l&#8217;ocasi\u00f3.<\/p>\n<p>A part de la correlaci\u00f3 entre la curiositat musical i la mem\u00f2ria o la presa de decisions, l&#8217;experiment ha pogut determinar que <strong>la curiositat i el plaer<\/strong> que experimentem escoltant una can\u00e7\u00f3 s\u00f3n par\u00e0metres altament relacionats que afecten tamb\u00e9 el grau d\u2019absorci\u00f3 que sentim. \u201c<em>Al sentir aquesta combinaci\u00f3 de curiositat i plaer per una can\u00e7\u00f3 \u00e9s possible que ens resulti m\u00e9s f\u00e0cil endinsar-nos en la can\u00e7\u00f3 i deixar-nos portar<\/em>\u201d, comenta <strong>Gemma Cardona<\/strong>, investigadora de l\u2019IDIBELL.<\/p>\n<p>A m\u00e9s, amb l&#8217;estudi tamb\u00e9 s&#8217;ha observat que can\u00e7ons similars no s&#8217;avaluen igual, en canvi, persones amb perfils similars s\u00ed que emeten avaluacions similars. \u00c9s a dir, que els factors interns, per exemple, la sensibilitat musical, variables personals, experi\u00e8ncia pr\u00e8via amb el tipus de g\u00e8nere musical, gustos musicals, etc, tenen molt m\u00e9s pes al valorar un pe\u00e7a musical que no pas els externs, com l&#8217;estructura espec\u00edfica d&#8217;una can\u00e7\u00f3.<\/p>\n<p>&#8220;<em>La solidesa i coher\u00e8ncia d&#8217;aquests resultats ens obre les portes a ampliar l&#8217;estudi incloent-hi altres estils musicals i altres poblacions que corroborin els nostres resultats<\/em> -comenta el <strong>Dr. Antoni Rodriguez-Fornells<\/strong>, cap del grup de recerca en Cognici\u00f3 i Plasticitat Cerebral de l&#8217;IDIBELL, la UB i membre de l\u2019Institut de Neuroci\u00e8ncies (UBNeuro)-. <em>Con\u00e8ixer com el cervell descodifica la m\u00fasica en una experi\u00e8ncia agradable i gratificant \u00e9s una q\u00fcesti\u00f3 fascinant que podria ser crucial per entendre com els humans processem est\u00edmuls m\u00e9s abstractes, creant sentiments est\u00e8tics, i com aix\u00f2 dep\u00e8n de la\u00a0 motivaci\u00f3 intr\u00ednseca que desenvolupen al llarg de la vida per diferents formes art\u00edstiques<\/em>&#8220;.<\/p>\n<p>&nbsp;<\/p>\n<h3>Ci\u00e8ncia ciutadana al S\u00f3nar+D<\/h3>\n<p>Aquest ha estat un clar exemple de ci\u00e8ncia ciutadana, on els ciutadans i ciutadanes han tingut un paper actiu en la realitzaci\u00f3 de l&#8217;estudi cient\u00edfic. Durant la primera fase de l&#8217;experiment, que va tenir lloc al S\u00f3nar+D del 2021, els i les participants es van exposar a peces musicals in\u00e8dites i van respondre a una s\u00e8rie de preguntes a trav\u00e9s dels seus m\u00f2bils al llarg de la sessi\u00f3 que la DJ Al\u00edcia Carreras va realitzar al Centre de Cultura Contempor\u00e0nia de Barcelona (CCCB) i a la Sala Salamandra de L\u2019Hospitalet. Les preguntes d&#8217;aquesta primera fase anaven dirigides a valorar la curiositat, plaer i absorci\u00f3 que indu\u00efa cada pe\u00e7a musical. A m\u00e9s, s&#8217;instava als i les participants a decidir si es gastarien diners en con\u00e8ixer m\u00e9s sobre aquella can\u00e7\u00f3.<\/p>\n<p>En una segona fase, l&#8217;endem\u00e0, les persones participants responien un q\u00fcestionari de manera individual. Durant el proc\u00e9s, s&#8217;escoltaven una s\u00e8rie de peces musicals i els participants havien d&#8217;identificar si corresponien a alguna de les peces que havien sonat el dia anterior per tal de valorar-ne la mem\u00f2ria.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em>L\u2019Institut d&#8217;Investigaci\u00f3 Biom\u00e8dica de Bellvitge (IDIBELL) \u00e9s un centre de recerca en biomedicina creat l\u2019any 2004. Est\u00e0 participat per l&#8217;Hospital Universitari de Bellvitge i l\u2019Hospital de Viladecans de l&#8217;Institut Catal\u00e0 de la Salut, l&#8217;Institut Catal\u00e0 d&#8217;Oncologia, la Universitat de Barcelona i l\u2019Ajuntament de l\u2019Hospitalet de Llobregat.<\/em><\/p>\n<p><em>L\u2019IDIBELL \u00e9s membre del Campus d&#8217;Excel\u00b7l\u00e8ncia Internacional de la Universitat de Barcelona HUBc i forma part de la instituci\u00f3 CERCA de la Generalitat de Catalunya. L&#8217;any 2009 es va convertir en un dels cinc primers centres d\u2019investigaci\u00f3 espanyols acreditats com a institut d\u2019investigaci\u00f3 sanit\u00e0ria per l\u2019Instituto de Salud Carlos III. A m\u00e9s, forma part del programa \u201cHR Excellence in Research\u201d de la Uni\u00f3 Europea i \u00e9s membre de EATRIS i REGIC. Des de l\u2019any 2018, l\u2019IDIBELL \u00e9s un Centro Acreditado de la Fundaci\u00f3n Cient\u00edfica AECC (FCAECC).<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A trav\u00e9s d&#8217;un experiment en viu, per primera vegada valoraven la curiositat despertada per una can\u00e7\u00f3 nova i l&#8217;impacte que aix\u00f2 tenia en la mem\u00f2ria i la presa de decisions de l\u2019audi\u00e8ncia.<\/p>\n","protected":false},"author":8,"featured_media":21690,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[368,340,457],"tags":[],"class_list":["post-21678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cognicio-i-plasticitat-cerebral","category-neurociencies","category-p-de-neurociencies"],"publishpress_future_action":{"enabled":false,"date":"2024-12-01 13:57:11","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/idibell.cat\/wp-json\/wp\/v2\/posts\/21678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idibell.cat\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idibell.cat\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idibell.cat\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/idibell.cat\/wp-json\/wp\/v2\/comments?post=21678"}],"version-history":[{"count":1,"href":"https:\/\/idibell.cat\/wp-json\/wp\/v2\/posts\/21678\/revisions"}],"predecessor-version":[{"id":21680,"href":"https:\/\/idibell.cat\/wp-json\/wp\/v2\/posts\/21678\/revisions\/21680"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idibell.cat\/wp-json\/wp\/v2\/media\/21690"}],"wp:attachment":[{"href":"https:\/\/idibell.cat\/wp-json\/wp\/v2\/media?parent=21678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idibell.cat\/wp-json\/wp\/v2\/categories?post=21678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idibell.cat\/wp-json\/wp\/v2\/tags?post=21678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}